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A leading tourism organisation in Dorset should have its funding extended for the years ahead, that’s the message coming from a report by the House of Commons culture, media and sport select committee.

Set up in 2013 and funded by central Government in partnership with Bournemouth Borough Council and Bournemouth University, the National Tourism Coastal Academy has been working wonders for the beach of Bournemouth and has helped to stimulate the growth of the region’s coastal tourism. Despite its successes, the funding is only set to last until December.

As one of the country’s best loved beaches, the sandy stretches of Bournemouth attract millions of people throughout the year and are generally considered a must-visit destination during a countryside cottage holiday in Dorset.

Tourism worth £501m a year

The Academy told the committee that tourism is worth £501m a year to the town and while the majority of visitors are domestic, international education tourism is valued at £212m. They also explained that tourism in England is worth £4.3bn in overnight domestic trips and £3.8bn in day trips, showing clearly that more can be done to further improve the appeal of the seaside to capitalise on the popularity of day trips.

The aforementioned report suggests that extension of the funding is entirely necessary to help it become a truly national resource. Should the funding be extended, it would mean that many other seaside resorts across the country can also benefit in the same way that Bournemouth has in recent years.

The report reads: “We welcome the start made by the National Coastal Tourism Academy in identifying and promulgating best practice.

“However, an extension of its funding is needed if it is to become a truly national resource for the benefit of seaside resorts throughout England and the rest of the UK.”

If you are yet to discover the appeal of the Bournemouth seaside for yourself, why not head for the coast during your next English cottage break with us?