HIDEAWAYS blog

World Cup leading to more Britons choosing the staycation

Research has found that millions of Britons are boycotting the airport departure gates in favour of a staycation, with the chance to watch the World Cup among the biggest reasons for people wanting to stay in England.

The development comes after a survey carried out by an expert in the business, suggesting that 60 per cent of us are planning to enjoy a holiday in the UK. Although there are expectations that Britain could get a repeat of last year’s great weather, not missing England’s quest to win the World Cup in Brazil is thought to be the main factor behind the rise. Another reason behind the increase is thought to be the opportunity to explore other regions in the UK, and what better time to do so than during the British summer?

While the games will be televised around the world, the accessibility to watch the fixtures on British television means that a country cottage holiday is clearly a more pleasing prospect.

It is thought that the most popular staycaytion destinations include London, Cornwall, Dorset and Devon, as well as Hampshire thanks to idyllic landscapes and diversity of wildlife which the region is famous for.

Sports events prove popular
It’s certainly not the first time that major sporting events have led to a rise in the level of staycations, an example being London’s hosting of the Olympic Games in 2012 where 40 per cent claimed they would consider altering or cancelling their holidays plans in order to catch more of the action. Other examples of great sporting events which have affected holiday plans include Wimbledon and The Ashes.

While the survey shows that sporting events clearly prove unmissable for so many, the stunning landscapes and the charming rural towns and villages are likely to have helped country cottages in Hampshire and other idyllic regions prove far more appealing for holidaymakers during the summer months.

Related articles

View Wish List
Recently Viewed