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The popularity of the UK staycation is set for a huge increase over the next four years; that’s the message coming from a leading bank following some independent research.

With Britain believed to experience its best summer in years, it’s hardly surprising that people are avoiding the airport terminals in favour of holiday cottages in Wiltshire, Devon, Cornwall and other idyllic expanses of countryside.

According to independent research by Barclays Bank, it suggests that the annual expenditure from domestic tourists will increase by as much as 25 per cent by 2017, rising to over £108bn in the process. It suggests that while London will remain the most popular destination, other areas around the country will feel the benefits as people look to discover rural Britain at its best.

The report suggests that the rise will be brought about by the continuing pressures of the cost of living, suggesting that financially stretched consumers would be more inclined to choose a domestic break than to head abroad.

Hospitality and Leisure attractions to benefit the best
According to the research, the hospitality and leisure sector will benefit the most, with the expenditure of leisure attractions to increase by 27 per cent to a respectable £15bn. Providers across the accommodation sector will see a similar rise of 25 per cent to sit at £17bn.

The positivity of the British holiday scene is echoed by Mintel’s British Lifestyles 2014 report, one which suggests that holidaymakers will be upgrading their holidays, spend more time on their trips or even take additional trips throughout the year.

With a self-catering English holiday cottage break in the countryside now more popular than ever, why not book a break with Hideaways today and discover the peace and tranquillity of a holiday in Britain?