A recent report has highlighted the importance of Rallye Dorset, suggesting that the popular motorsport event could offer as much as £1.2 million to the local economy.
One of the best annual events to enjoy while staying in a Dorset holiday cottage, the Rallye Dorset provides a fine spectacle of motorsport and offers spectators the chance to see vehicles from both past and present navigate their way through a multitude of tight corners in search of success. Recognised as the biggest rally anywhere in the south of England, it attracts spectators from all over the country.
Formerly known as the Rallye Sunseeker, the event has had to change its name this year after the Poole yachtmaker decided to end a sponsorship that had been present for 15 years. Last year’s affair saw 20,000 spectators line the route over two days of racing, which is believed to have poured £614,000 into the local economy.
Great boost for out-of season tourism
The news on its importance comes from a report carried out by Bournemouth University’s Centre for Event and Sport Research, which suggested that benefit from spectators, competitors and other activities came to a combined figure of £1.2 million. Bruce Grant-Braham, chairman of Poole Tourism Partnership, said that the annual visit of the British Rally Championship to Poole offers a significant boost to out-of season tourism in the region. It’s for this reason alone why it’s so important for the event to continue for many years to tome.
This year’s event has been scheduled to feature on 17 & 18 October, playing host to the final rounds of the MSA British Historic Rally Championship and the MSA British Rally Championship. If you have already booked into one of the classic country cottages in Dorset over the dates, be sure to come and see why the Rallye Sunseeker is one of the most popular events in the region.