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Following a campaign set up by Visit Britain, one of Dorset’s most well-known tourist attractions has been renamed by Chinese tourists.

Almost 300 million people were asked by the tourism body to come up with new names for a number of the UK’s best landmarks, including the Cerne Abbas Giant near Dorchester. The campaign has cost £1.6 million and more than 100 iconic places of interest have been renamed in Mandarin, in the hope that the changes will attract more Chinese tourists.

Tourism attractions encouraged to use their new Chinese names

The Cerne Abbas Giant will now be known in Mandarin as the ‘Big White Streaker’ (Bai Se Da Luo Ben) or ‘The Stylish Man with Strength’, adding to the list of its existing nicknames, which includes the ‘Rude Man’. The hillside figure of the naked giant with a club is carved into the turf and filled with chalk, and attracts numerous visitors from both the UK and China, including those staying nearby in country holiday cottages in Dorset.

Alongside the Cerne Abbas Giant, other places to have been renamed include the Shard in London, now ‘The Tower Allowing Us To Pluck Stars From The Sky’ and London’s Savile Row, now ‘Custom-made Rich People Street’. The Welsh village of Llanfair-pwllgwyn-gyllgo-gery-chwyrn-drobwll-llanty-silio-gogo-goch has also been given the new nickname of ‘Healthy Lung Village’, due to the amount of breath needed to pronounce the village name.

More than 196,000 Chinese tourists visited the UK in 2013, and spent approximately £492 million, which Visit Britain is continuing to encourage. The tourism body hopes to double the value of Chinese tourists by 2020, who are some of the highest-spending tourists that visit Europe. Also, for every 22 additional Chinese visitors that come to England, another job in the tourism industry will be supported.